Whether you’re looking to start a blog for the first time, or making the move from hobby to pro-blogger, you’ll love these useful tips!
This guest post is written by Ruth from RuthMakesMoney.com. Her blog is all about genuine ways to make money online and create a career on your own terms.
Do you ever find yourself reading through your favourite blogs, wishing that you could start something similar yourself, and turn your burning passion into a thriving business?
Or are you already blogging for the sheer love of it, but are yet to earn any significant money. Or maybe you’re not quite sure how to go from hobbyist to professional?
The beauty of blogging is that it can be absolutely anything you want it to be. It can be a creative outlet, and a way to connect with likeminded people. It can also be a path towards breaking into an industry that you’ve always dreamed of working in.
You can use it to boost your skills and employability in an ever-changing jobs market, and even forge a career that allows you to earn an income on your own terms.
However, a profitable blog rarely happens by accident. It takes a carefully planned approach, and a strategy that will maximise your chances of smashing your goals.
Here are five tips for building a profitable blog in 2019…
Develop your blogging voice
It’s true to say that tons of blogs already exist in practically every niche you could ever think of.
Whether you write about parenting, pets, or the latest bargain beauty products, you can guarantee that there’s already someone out there who’s been doing it for ages.
But this doesn’t mean though that the market is too saturated for you to be successful. Nor does it mean that there isn’t room for you to become a respected blogger.
What really has the power to get you ahead is your own voice. Anyone can share generic tips or news, but those aren’t really what the best blogs are built upon.
When you bring your own personality to your writing, you create something that’s entirely unique.
This takes practice, of course, but it can ultimately become one of your strongest assets.
Take a look through your recent content – does it sound like you? Are you writing the way you speak? Or are you holding something back, and missing out on creating a real connection?
Always operate from a place of integrity
The blogging and influencer industry has been thrown its fair share of shade over the past few months. Documentaries about the disaster that was the Fyre Festival threw plenty of the big names’ integrity into question. And new guidelines from the Competition & Markets Authority have called for greater transparency around social media endorsements.
There’s a growing scepticism towards bloggers, so winning the trust of your readers is integral to your success.
Familiarise yourself with your legal obligations, be upfront with your audience, and be extremely selective when it comes to the brands that you’re associated with.
I believe that the vast majority of bloggers don’t set out to be dishonest with their readers in any way. But still, it’s important to keep integrity at the forefront of your priorities, and be mindful of your responsibilities as a content creator.
Sometimes, this means saying no to opportunities, even if they’d be profitable for you in the short term.
Create a monetisation strategy
There are tons of potential ways to make money from a blog. These include affiliate marketing, ad networks, sponsored content, and even creating your own digital products.
Not all of them will be right for you, so you’ll have to establish those that fit best, and the areas that you want to focus on.
Whichever route you take, it’s wise to take a step back and create a strategy that will give you the best chances of success. Just stuffing a few affiliate links into your posts and hoping for the best, for example, is unlikely to work.
You need to consider what’ll best serve your readers, have an intimate understanding of your numbers, and be prepared to ride the learning curve.
My advice here is that if your ultimate goal is to make money from your blog, start experimenting with monetisation right from the early days.
You’ll no doubt make mistakes, but that’s where some of the best lessons and breakthroughs come from. The sooner you start, the sooner you’ll find that you hit your stride.
Invest in your future growth
One of the beauties of blogging is that there are so few barriers to entry.
For less than £20, you can have your own domain name, hosting account, and the foundations of a profitable business. Compared to the costs that are associated with building more traditional businesses, this really is small change.
But whilst you can start your blog on a shoestring, there’s no denying that there are extra investments you can make that will help you to grow quicker, and maximise your earning potential.
It’s not about throwing money at problems or spending frivolously on things that you really don’t need. Instead, it’s thinking like a business owner and recognising the value of getting some help.
So look for reputable courses, workshops and books to help boost your skills as well as your profits.
Focus on building your email list
We all know just how powerful social media is. It can be a great tool for building your audience as a blogger and driving traffic to your site. I
But it’s really important to bear in mind that at the end of the day, we don’t own these platforms and they’re entirely out of our control.
Algorithms can change. The tactics that are working right now might become obsolete in just a few months. And although it’s unlikely, it’s entirely possible that your favourite network could disappear overnight. This could leave you with no way to interact with your audience, if social media is a big part of your blogging strategy.
This is why it’s still essential in 2019 to build your email list. Done well, it can help to create a stronger and more personal relationship with your readers.
It can drive regular traffic to your site, and can also prove to be an important part of your monetisation strategy.
It’s fair to say that succeeding in the blogosphere is getting tougher as competition increases. We all need to be a little savvier if we’re serious about building something that not just provides a creative outlet and an opportunity to connect with likeminded folks, but is also a sustainable and scaleable income stream.
But still, it’s very achievable, and it’s also hugely rewarding. I’m so pleased that I started on my own blogging journey, and I can’t wait to see where it leads me in 2019.