Elizabeth Grant and Ideal World are launching the new Hydra Cell Active skincare range in the UK next week, and I’ve been given a preview of the products.
Disclosure: I received the Elizabeth Grant Hydra Cell Active skincare range to try out, but the opinions in this post are my own and unbiased. The range will be launched on Ideal World on 14th June at 10pm, 15th June at 9am, 16th June at 11am and 6pm
Skincare is a growing passion of mine and I love trying out new products. So when Ideal World told me about their exclusive UK launch of Elizabeth Grant’s brand new Hydra Cell Active range, I was very keen to take a look.
About Elizabeth Grant
Elizabeth Grant’s story is absolutely fascinating. Her skin was damaged in the Second World War, and she took to wearing dark glasses and big hats in public. But in 1948 she discovered a natural substance that was being used to treat war wounds. She used it on her damaged skin and gradually her skin started to improve.
In the 1950s Elizabeth worked as a make-up artist at Elstree Studios in London, and was amazed when one of her clients complimented her on her skin. The woman took a sample of Elizabeth’s cream away with her and returned 10 days later asking for more. Although it was unusual for a woman to start her own business in 1958 England, Elizabeth went ahead and formed her own company so she could share her skin care secret with people everywhere. Elizabeth called her formulation Torricelumn™.
Torricelumn™ is a blend of vitamins, proteins, botanicals and anti-oxidants. These penetrate into the skin making it look firmer and smoother. The Hydra Cell Active range uses three different forms of hyaluronic acid combined with Torricelumn™ and other ingredients to deliver hydration into the skin. These help to plump the skin and reduce the appearance of fine lines.
I was sent the Hydra Cell Active 24Hr Face Cream, Eye Cream and the 2 Phase Hydra Treatment. There are other products available including a Deep Moisture Mask and a Dry Treatment Oil.
The first product I tried was the 2 Phase Hydra Treatment, which is an intensely hydrating serum. As well as the three forms of hyaluronic acid and Torricelumn™, it also contains antioxidants to reduce the appearance of dark spots on the skin. The serum comes with a measured dose of Sodium Hyaluronate, the salt form of Hyaluronic Acid. This is added to the serum and shaken together before you use it. The serum is quite light and milky, and a small drop goes a very long way. It doesn’t have the sticky feel that some other serums do, but I found that it takes a minute or two to sink in fully.
While the serum was being absorbed, I tried out the Eye Cream. THis contains Torricelumn™ and collagen to plump the eye area as well as other botanicals to reduce the appearance of dark circles. This cream has no scent and I found the texture to be very light compared to other eye creams I’ve used. It absorbs nicely and leaves the skin around my eye area feeling very smooth.
Finally I turned to the 24Hr Face Cream. I usually prefer a separate day cream and night cream but for the purpose of this trial, I am going to be using this Face Cream in both my morning and evening skincare routines. The cream isn’t highly fragranced but there is a light scent to this cream, which is quite pleasant. As with the other Hydra Cell Active, a little of this cream goes a long way! I did find that it takes a little longer to be absorbed than my regular moisturisers. However I could immediately see that my skin looked nicely plumped up and my finer lines looked diminished.