Are you looking for ways to help your blog grow? This guest post from Jenna at The Bloglancer is full of useful tips that are easy to put into action.
Jenna Farmer is a full-time freelance writer and blogger. She blogs over at www.thebloglancer.co.uk where she shares tips and tricks for growing your blog, freelancing and making money from blogging.
At first, the excitement of having your own little space on the internet is enough to keep your passion for blogging alive. However, as time goes on, it can become frustrating that the blog isn’t growing as quickly as you might like.
My journey in creating my first blog, A Balanced Belly, was slow and steady. But once I began to devote more time to it, I learnt lots of tips and tricks about what worked and what didn’t.
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Here are 8 ways to help you grow your own blog:
Share old content regularly
One of the biggest sources of traffic for me is ‘evergreen’ content. This types of content doesn’t get old and is super useful to your readers. You should be sharing this regularly – if your blog is on WordPress then a plugin like can help with this. Another idea is to use Buffer’s new HiPlay tool. This allows you to keep a bank of evergreen content stored so it can continually share.
And don’t be afraid to reshare seasonal content when the time is right!
Take advantage of Pinterest
Pinterest is another big traffic tool for me. Take the time to create at least one vertical image for each post and add them on Pinterest. Struggling to find time to pin? Then checkout Tailwind or Hootsuite, Pinterest scheduling tools that pin for you!
Make sure you keep up to date with the latest advice on pinning strategies and pin sizes to get the very best out of Pinterest.
Use Instagram hashtags to find your tribe
Instagram can be a great source of traffic these days. Try using targeted hashtags to find your audience, and focus on specific hashtags with a small-medium number of users. With a more target audience, your picture is more likely to get into the top 9 posts. For example, when I write about my Crohn’s Disease I will use #crohnsdiet rather than just #crohns.
Work on a super useful freebie to grow your mailing list
With all the different algorithm changes, traffic social media can’t be relied upon, so many bloggers are focusing on building an email list. Offering a really useful freebie is a good way to get people to sign up to your mailing list. This might be a guide, list of tips or some other exclusive content.
But be sure to comply with the requirements of GDPR – you can read more about GDPR on the ICO website.
Reach out and guest post on other sites
This can be really beneficial but make sure you check the site is the right fit for your content. There are plenty of sites out there with very low traffic offering the chance to write for ‘exposure’.
Also make sure your site is at its absolute best before you move into guest posting. This gives you the best chance of converting those who click on your blog’s link into long-term readers.
Share in relevant Facebook groups
It’s much easier to get traffic from Facebook groups rather than through your own Facebook page. Think outside of blogger groups for ways to find people who would be interested in your content.
For example, if you focus on recipes why not search for like minded individuals, such as facebook groups for those who are gluten free or on Slimming World?
Create appealing images
Canva is a really useful tool for creating free appealing images. You can also use Canva to help you to create freebies for your mailing list (use the ebook template) or even your media kit!
An alternative to try is PicMonkey, which can also help you make attractive images that you can also use on Pinterest or Instagram.
Be wary of link-ups
Nowadays there are linkies or link ups for absolutely every subject you can imagine. But I have personally noticed that they don’t bring much consistent traffic.
It might seem a good idea to sign up for each link up going but unless your site is irresistible, you’ll probably only get a trickle of people clicking on the links. It’s far better to spend your time on methods of traffic that will lead to long-term readers of your site.